WHILE SOME BRANDS aim to please everyone, others aren’t afraid to take a point of view. William Weaver’s Washington State–based Tattoo Girl Wines is very much of the latter ilk. The name came after a lot of research: Weaver and his wife, Jean, pored over news about brands making a splash in the marketplace with a succinct message, knowing that their own first impression needed to be instantly clear and compelling. Finally, they settled on a brand identity that would put the spotlight on millennial’s and younger consumers, particularly women with tattoos. After all, target marketing can be wildly effective: If you really know your model audience, chances are good you can sell them something. In the case of Tattoo Girl, that something is wine that punches well above its weight for the price.
The brand aesthetic is, of course, tattoo-inspired, centered around labels adorned with pen-and-ink illustrations by Adam Isaac Jackson, a Tacoma-based artist and designer who’s worked with an impressive list of clients such as Nike and Ray-Ban. Featuring different women flexing their many tattoos
